Case Study
From Vacant Condo to
$48K Annual Revenue
How a Lincoln Park owner went from $22,800/year in rental income to $48,400 — in 12 months with Dream Rentals.
The Situation
A Good Property in the Wrong Model
In early 2024, a Lincoln Park property owner came to us with a 2-bedroom, 2-bathroom condo sitting vacant between long-term tenants. The unit was well-located, well-maintained, and consistently renting for $1,900/month — $22,800 annually.
The owner was skeptical about short-term rentals. They'd heard the horror stories: difficult guests, property damage, constant management headaches. What they hadn't considered was what a professionally managed short-term rental actually looks like.
The Approach
Professional Management From Day One
We started with what we always start with: the listing. Professional photography, a compelling description, and pricing calibrated to Lincoln Park demand patterns. The unit was furnished to our standard — quality linens, fully stocked kitchen, premium toiletries.
Dynamic pricing was configured from day one. Chicago has extreme demand variability — Lollapalooza, Cubs playoffs, convention season, and summer weekends can all 2–3x standard rates. Capturing that upside requires real-time pricing, not a flat nightly rate.
The Timeline
Onboarding
Professional photography, listing creation across Airbnb, VRBO, and direct booking. Dynamic pricing configured. Unit deep-cleaned and fully furnished to Dream Rentals standards.
First Bookings
27 nights booked at an average of $189/night. Occupancy rate: 87%. First guest reviews averaging 4.9 stars, primarily praising cleanliness and location.
Superhost Status
Listing achieves Airbnb Superhost status. Search ranking improves significantly. Average nightly rate increases to $210 as listing gains review velocity.
Peak Season
Lollapalooza weekend: $495/night. Average August rate: $265/night. Monthly revenue hits $7,200 — the property's highest month on record.
Year in Review
Total annual revenue: $48,400. After Dream Rentals management fee: owner net $38,720. Previous rental income (long-term tenant): $22,800/year.
The Result
$38,720 Net — Without Lifting a Finger
After our management fee, the owner netted $38,720 in year one — a 69% increase over their long-term rental income, with zero day-to-day involvement. No guest communications, no cleaning coordination, no maintenance calls. Just a monthly statement and a direct deposit.
The property has since been enrolled for a second year. Based on year-one review velocity and the Superhost status, we're projecting $54,000–$58,000 in year two as the listing matures and repeat guests return.
The Property
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